Fernhill’s initial product offering Roadkill, is packaged in a very attractive 12oz. slim bottle that fits smaller hands perfectly. The label is bright and colorful. The label depicts cartoon animals that have lost a battle with vehicles. Fernhill Beverage, Inc. has been very careful to make sure the characters on the labels are still alive. They are just vivid enough for children to say “Cool” and for moms and dads to say “Gross”. The product inside is very colorful and is designed to catch the attention of consumers immediately.Roadkill is initially offered in three exciting and fun flavors with others being developed and released as the market demands. The initial flavors are Green Apple (Green Gopher Guts), Blue Raspberry (Blue Raccoon Bits) Grape (Purple Possum Parts) with other flavors such as Fruit Punch (Red Fox in a Box) ready for production.
Products in Development:
The first product is a Sport Water. This product is a highly functional water with electrolytes to ensure hydration of athletes for optimum performance. The package consists of a proprietary 20oz. bottle, molded to fit the hand of the athlete with a sport top to limit court side spillage. The upper quarter of the bottle is bulbus with a shrink sleeve label of a basketball. The Gamepoint Logo is prominently located on the body of the bottle. This product will initially be marketed through the basketball program as a means of fund raising for the basketball program. Each member of the program will be responsible for selling a certain amount of product before it is marketed to retailers. Gamepoint Sport Water will be available for the highly competitive spring and summer travel basketball seasons.
The second product is a water based, fruit flavored beverage in a fun ball shaped 12oz package that will be intended for sale in Grocery and “Big-Box” retailers. This product will be available in the form of a Basketball, Baseball and Soccer Ball. The Gamepoint Name and Logo will be prominent on each product. Fernhill expects to have this product fully developed for the June selling season.
Fernhill Beverage, Inc. located in beautiful San Diego California, has identified the largely overlooked and underserved child and pre-teen market segment within the multi-billion dollar beverage industry. Most large beverage companies have chiefly ignored the youngest of the consumers. They feel there is more profit in getting the child market to purchase a more adult marketed product. For instance: Most convenience stores will stock juice box products for young kids and expect them to advance to a 20oz. soda or a 20oz. sports drink. Fernhill Beverage, Inc. is concentrating on capturing that transition market with fun products that appeal to youth and have ingredients that appeal to adults. Fernhill's initial product offering Roadkill, is packaged in a very attractive 12oz. slim bottle that fits smaller hands perfectly. The label is bright and colorful. The label depicts cartoon animals that have lost a battle with vehicles. Fernhill Beverage, Inc. has been very careful to make sure the characters on the labels are still alive. They are just vivid enough for children to say Cool, and for moms and dads to say Gross. The product inside is very colorful and is designed to catch the attention of consumers immediately. Roadkill is initially offered in three exciting and fun flavors with others being developed and released as the market demands. The initial flavors are Green Apple (Green Gopher Guts), Blue Raspberry (Blue Raccoon Bits) Grape (Purple Possum Parts) with other flavors such as Fruit Punch (Red Fox in a Box) ready for production. Fernhill Beverage, Inc. is also in the process of developing other products aimed at the teen and pre-adult market to add to the product lines and to take advantage of new and existing distribution channels. Our products are intended to have exceptional quality, fit, function and style for the discriminatory customer and the youth consumer and will be manufactured in the United States. Fernhill Beverage, Inc. has developed its "flagship" brand Roadkill to take advantage of the gap left in the "youth and pre-teen" group of the consumer beverage market. Roadkill's initial launch will be in three extremely refreshing flavors: Green Gopher Guts (Sour Green Apple) - a slightly sour mix of apple flavors and is a bright green color. The product is vitamin packed and is sugar free.
After 12 months of operations, the Company has goal of a minimum 20 distributors should be met. These will be located in specific geographical locations selling a minimum of 500 cases of Roadkill per month. The minimum goal is 10,000 cases of Roadkill per month generating $120,000.00 per month and be on a pace to generate revenues exceeding $1,400,000.00 in that year.Once the Company surpasses the $1,000,000.00 in revenue goal, growth can be accomplished quickly. With a cash flow exceeding $100,000.00 per month, the Company will have the capability of placing sales persons in specific regions of the Country to bring on new distributors and to help grow distribution within existing distributors.The initial distribution is located in Southern California. Distribution is growing quickly in the Southwest from there. The second area of distribution is the Northeast.Distribution has started in late summer 2015 in New England and will be growing throughout 2015 and 2016.Fernhill Beverage has targeted growth from Southern California, Arizona and Nevada up the West Coast into Oregon, Washington, Colorado, etc. The Company has also targeted New England, New York, the Mid-Atlantic States and down the East Coast.Once that distribution is saturated, Fernhill Beverage will concentrate on the gulf Coast and the Middle America states.Fernhill Beverage, Inc. intends to initiate its grass roots campaign by promoting samples at youth sporting events, street fairs, and school events and utilizing sampling crews wherever possible. At the early stages of a product’s introduction, it is imperative to get the product into the hand of as many potential consumers as possible.
Fernhill Beverage, Inc. believes once a kid has a Roadkill, that young person will be a Roadkill customer for years to come. The unique stand-alone packaging was designed to draw the consumer's attention to the product enticing them to hold it, buy it, taste it and buy it again. Initially, Fernhill Beverage, Inc. intends to keep all advertising local to the markets it is currently distributed in, to ensure the advertising message reaches a consumer that can readily purchase the product.When the product has a strong national distribution base Fernhill Beverage, Inc. will allocate funds to a national promotion program
"I bought this on a whim, but it immediately became a staple in our home!"
"I am not usually the type to get excited about things like this, but I cannot get over how good this is. I'm hooked!"
"I used the mass-market version of this product for years, but the flavors that are available here made it an easy choice to buy here instead. I love the variety!"
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